Google Will Eat Itself (GWEI) - Hacking Monopolism Trilogy
2005. Mixed media, dimensions variable

» Website: GoogleWillEatItSelf.com

Press material
- Press Release on 20th Dec. 2005
- Press pictures in high-res

- PDF Diagram of the hack, HD version
- Code of the hack, ZIP pack

- Interview for AdBuster magazine
- Interview for Digicult magazine

- Artwork "Hacking Monopolism Trilogy"
- Text "Social Alghoritms". 2011
- Text GWEI personal diary. 2006 (it)

Selected press coverage
Online
- Boing Boing, review, 2011
- Artforum, review, 2006
- DiePress, review, 2006
- The Guardian, review, 2006
- Spiegel, review, 2006
- Artè TV, review, 2006
- Artline, review, 2006
- Village Voice, review, 2005
- ExibitArt, review, 2005
- BlogoSfere, review, 2005

In this project we wanted to buy Google via its own money. We generated revenues by serving Google text advertisements on a network of hidden websites clicked by bots. With this money we automatically bought Google shares. After this process we handed over the common ownership of "our" Google Shares to the GTTP Ltd., which distributed them back to the public. By establishing this auto-cannibalistic model we deconstructed the new global advertisement mechanisms by rendering them into a surreal click-based economic model. It was to showcase and unveil a total monopoly of information and a weakness of the new global advertisement system.
Co-authors: alessandro ludovico and ubermorgen.com

Selected pictures of installations at the following shows
PAN Naples, MOCA Tapei, Premises Johannesburg, CinemaCity Novi Sad

Awards
2006
Media Award, St. Gilgen International School, Graz
Honorary Mention, ibizagrafica, Ibiza
Nominated, Transmediale Award, Berlin
2005
Honorary Mention, Prix Ars Electronica, net Vision category, Linz
Nominated, VIPER Award, Basel
Comission, Rhizome, New York