Google Will Eat Itself - Paolo Cirio

Google Will Eat Itself. (GWEI)
Mixed media. Dimensions variable.

This is a digital action (media hack and hack activism). We generated money by serving Google text advertisments on a network of hidden websites. With this money we automatically bought Google shares. We wanted to buy Google via their own advertisments. After this process we handed over the common ownership of "our" Google Shares to the GTTP Ltd. which distributed them back to the public. By establishing this autocannibalistic model we deconstructed the new global advertisment mechanisms by rendering them into a surreal click-based economic model. Furthermore, it was to show-case and unveil a total monopoly of information and a weakness of the new global advertisment system.
Coauthor: ubermorgen.com and alessandro ludovico

- Selected exhibition installation pictures:
PAN Naples, MOCA Tapei, Premises Johannesburg, CinemaCity Novi Sad

- PDF Press Release, 20.Dic.05

- Diagram mechanism gif version.
- Code of the hacking, zip pack.

- website: www.gwei.org

GWEI, installation at PAN in Naples