Google Will Eat Itself. (GWEI).
2005. Mixed media. dimensions variable.
This is a digital action (media hack and hack activism). We generated money by serving Google text advertisments on a network of hidden websites. With this money we automatically bought Google shares. We wanted to buy Google via their own advertisments.
After this process we handed over the common ownership of "our" Google Shares to the GTTP Ltd. which distributed them back to the public. By establishing this autocannibalistic model we deconstructed the new global advertisment mechanisms by rendering them into a surreal click-based economic model. Furthermore, it was to show-case and unveil a total monopoly of information and a weakness of the new global advertisment system.
Coauthors: alessandro ludovico and ubermorgen.com
Selected exhibitions installation pictures:
PAN Naples, MOCA Tapei, Premises Johannesburg, CinemaCity Novi Sad |
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- PDF Press Release, 20.Dic.05
- Interview for Digicult magazine
- GWEI personal agitprop text (it)
- Diagram mechanism, gif version
- Code of the hacking, zip pack
» Website: www.gwei.org |