Workshop on tactical Guerrilla Communication.
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Terms such as Semiotization, Virality, Participation, Contagion, Buzz, etc. are familiar in politics and marketing. They arose out of pioneering experiences and analyses of a networked and mediatized society. Finally, they are now our reality.
The workshop will analyze some of the most radical and recent theories of media communication, with a final practical section allowing for the realization of enhanced an unconventional communication through innovative techniques.
Knowledge of the history of attempts to control perceptions of social reality, and a well-developed interest in manipulating information are both relevant skills for developing communication using appropriate tools and methodologies.
The aim of the workshop is to forge warriors of media seduction, revolutionary leaders and makers of obscure realities. They will become familiar with the weapons of radical biz; shock marketing, agit-prop tactics, pandemic campaigns, psychological torture, obsessive desire and fabricated hate.
The course would be useful for anyone who wants to improve their ability to influence and educate society for specific purposes, through developing smart, tactical languages designed for particular media tools.
The below list of theories is indicative for the content of the workshop, and each one will be combined with successful practical examples of political, commercial and artistic guerrilla communication solutions.
Semiological Guerrilla Warfare
U. Eco
Semantic tools
R. Barthes
Aberrant Decoding
P. Fabbri, U. Eco
The Conquest of Cool
T. Frank
Social Overload
H. Jeudy
Guerrilla Marketing
J. Conrad, P. Hanley, C. Locke
Cluetrain Manifesto
C. Locke, D. Weinberger
Convergence Culture
H. Jenkins
Cults Products
M. Ferraresi
Information Bomb
P. Virilio
Semiotization, Infosphere
F. Berardi
Simulacra and Simulation
J. Baudrillard
Media Corporatism and Propaganda
N.Chomsky, R.Debray, I. Ramonet
Meme
R. Dawkins
The Language of Change
P. Watzlawick
Deturnement
G. Debord
Theatre of the Oppressed
A. Boal
Culture Jamming and Pranks
L. Blisset, a.f.r.i.k.a. Gruppe, Americans Pranks, A. Abel, K. Goffman
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