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Text "Social Algorithms" for the exhibition REALITYFLOWHACKED. 2011.
Flow of information is pure raw power. Processing and managing data means developing creation, knowledge and awareness of reality. Social Algorithms literally design the flux of information. They program realities.

Through the Social Algorithms I sculpted information, an invisible material that can be shaped to construct new structures of data, which demonstrate their ability to influence the social reality. For instance, in Face to Facebook, the structuring of data in new forms has affected a great number of people's behaviour and legal and media spheres.

These sculptures of data can be created by anyone, just by following the diagrams of the Social Algorithms that I drew. These diagrams provide the instructions for activating social change through hacks of the present flow of reality.

They are not malicious hacks, they are not sabotaging viruses, nor speculative aesthetics, funny hoaxes or simply slogans, instead they want to bring about progress. They propose new realities by pragmatic instructions that run step by step. They are propositions about how to activate political evolutions, by following the flow charts of the diagrams. The reality flow must be re-processed and re-organized--society always needs new and better algorithms.

In the show REALITYFLOWHACKED the Social Algorithms were materialized by the active drawings, effective sculptures, and functional performances that were generated by them. Classic artistic practices such as drawing, sculpting and performing can finally exert an effective influence on social realities. However, this is not software art, nor net art. There aren't genres, this is just our contemporary time. Media and the management of data; this is the global reality of the everyday.

The diagrams of the Social Algorithms are blueprints for social software that, when launched in the operation system of our complex reality, start to interact with the tasks of the applications that govern and organize the construction of social realities. They are not just sketches, they can be implemented, some are running now, they really work! And their power to change reality is just a matter of the scale of their implementation.

Here you can download the diagrams of the Social Algorithms.
There are 7 blueprints in pdf:

The seven diagrams of the Social Algorithms included:
- Three diagrams of the Hacking Monopolism Trilogy
(Google Will Eat Itself, Amazon Noir and Face to Facebook).
- One diagram of the Gift Finance.
- Three diagrams of the triptych of Open Society Structures.

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